I'd laugh if it weren't true...

Via Horatio:

But in England, you can spend about $14.50 for a quart bottle of mud to
apply to your vehicles to give them the always popular grunge look.And the
product, Sprayonmud, doesn't cater to just any vehicle. According to the
company's Web site (www.sprayonmud.com), the target buyers are owners of
sport-utility vehicles.Why?"To give your friends, family and neighbors the
impression you've just come back from a day's shooting or fishing, anything but
driving around town all day."

This, in a word, is classic.